Activewear
VYRA
Performance apparel brand within the Melos portfolioWomen's and men's activewear designed for movement, comfort, and modern everyday style.Visit destination
BRAND ROLE
Performance apparel brand within the Melos portfolio
VYRA brings performance-led apparel into the Melos portfolio, spanning tops, bras, bottoms, jackets, bodysuits, men's styles, and accessories made for training and everyday movement.
ACTIVITY IN MOTION
How this activity works inside the Melos ecosystem.
VYRA brings movement into the portfolio through activewear that has to look clean, feel comfortable, and perform through daily training routines.
The activity revolves around fabric selection, fit, product drops, digital retail, and styling that works from the studio to everyday life.
Melos positions VYRA as a consumer brand with recurring demand, visual identity, and room to grow across apparel and accessories.
KEY STRENGTHS